Indian chick-lit makes it to the NY Times. Here. Next you will see Sex and the City types running to bookstores to buy Indian chick-lit.
In countries "where feminism hasn't fully taken root, chick lit might be offering the feminist joys of freedom and the post-feminist joys of consumerism simultaneously," said Mallory Young, a co-editor of "Chick Lit," a collection of academic essays on the genre. Take India, for example. In Swati Kaushal's breezy "Piece of Cake," the 29-year-old heroine juggles her marketing job at International Foods and the suitors who appear after her pushy mother lists her in the matrimonials section of The Hindustan Times — under "miscellaneous." The book has sold about 4,800 copies, a respectable figure in India, though it doesn't compete with the work of traditional pulp romance writers, said Diya Kar Hazra, Kaushal's editor at Penguin India. A recent novel by Shobha De, considered the Jackie Collins of India, sold 44,000 copies. Another popular chick lit title is Rupa Gulab's "Girl Alone," about "a pseudo-intellectual (named Arti) who deals with her disappointments in love with cough syrup, rock music and existential literature," as the author told The Mumbai Mirror last fall.
Looks like its either Chetan Bhagat or Swati Kaushal all the way. Sigh.